Real Estate Agents Need Thes On-Site SEO Tips
A website’s on-site SEO features are actions you take to tailor its content to help Google determine the website’s relevance to a specific keyword or topic. There are things you can control directly on your website, such as titles, body copy, links, and keywords. Here are a few points you should know about SEO on-page…
1. Identify target keywords
Search engine optimization is most likely to be overlooked when it comes to keyword research. Understanding the intention of the consumer is crucial. In their social media strategy and content marketing, real estate marketers routinely spend hours creating engaging content. However, very few spend the time to learn how to actually conduct effective keyword research.
That’s crazy, since words are largely responsible for finding you in search results. If done correctly, it could result in free traffic.
Also, using the right keywords will avoid wasting time and energy on customers who are the wrong fit and even worse, no customers at all. Make certain you include your location when you are creating keywords to ensure you reach customers related to the market you serve.
The following tips will help you get started:
- Long-tail keywords can be found on Google by using the search bar:
In addition to the original query, the Google search bar will return a list of additional queries entered.
- Google Adwords can show you the following results:
Google Ads’ keyword search function can be unlocked by setting up the program. This report will show you all the queries responsible for triggering impressions. This is a great place to look for keyword opportunities (since you don’t have to spend money to set it up.)
- In Google Analytics, you can see your organic search terms:
Another tool you can use is Ahrefs Site Explorer to identify the keywords that bring traffic to your top search competitors.
2. Deepen your search with the long tail
There are two general categories of keywords:
- Long tail keywords
- Head keywords
It is usually very competitive to rank for head keywords that are short and broad. Real estate or realtor are keywords. You will have to beat tons of established, high-authority sites if you hope to rank on page 1 of Google for terms such as these. For a business whose SEO strategy is just getting started, that’s unlikely to happen.
About 18% of all searches go to head keywords, and they are not usually very high-converting. The bottom line is that websites that search for real estate aren’t always looking to buy – they may be searching for news, definitions, Wikipedia articles, or anything else.
Perhaps they aren’t looking for a specific type of real estate agent, such as an agent who handles commercial real estate in Maine.
In this case, long tail keywords are useful.
Google searches for long tail keywords account for around 70% of searches. This includes keywords like: Minnesota 3 bedroom homes or lake house in Poconos for rent during the summer.
Long tail keywords are typically more intent-driven than short tail keywords. The higher the intent, the higher the conversion:
You can see the power of long-tail optimization by taking a look at how a local small business is ranking above Zillow:
Rankings for over 700 long-tail keywords! While each of these long tail keywords have a low search volume, the fact that they receive in total 1,300 monthly visits justifies choosing to target these keywords over fighting in a competitive niche.
3. Optimize the elements of your website
There are some slight differences between local SEO and national SEO when it comes to on-site SEO for local real estate. In your business listing and citations (discussed above), it’s crucial that you provide your NAP (name, address, and phone number) on your website. To make your work easy you can check Best Real Estate WordPress themes to use with IDX.
- In your title tags, meta descriptions, and body copy, you should include names of your state, city, and town.
- It is best to use a platform that uses Schema local markup, so as to provide homing beacons to the search engines, such as Google, Bing, and Yahoo.
- Specifically, for real estate listings, you want to ensure that each listing has an XML sitemap and can be indexed. A real estate listing cannot be optimized for the amazing SEO value that it provides.
4. Produce content that is localized
There aren’t many examples of beautiful, creative, and inspiring content marketing in our industry because we’re known for producing a lot of lame content. However, this does not need to be the case.
For any business to survive in the decades ahead, it will be crucial to develop educational, informative, and engaging content throughout the entire customer life cycle. The consumer is in charge and now expects value-added services.